The personal data we collect and use includes:

- Mandatory registration data: your first and last name, gender, email address, and password.

- Transactional data: including when you make a purchase in our online shops or in ECCO stores operated by ECCO, return a product, or make a claim.

- Other information: that you agree to provide, such as your date of birth, family information, shoe size, demographic data, or information about your interests and purchasing preferences.

- Information from Facebook and Google: such as your email, password, first name, last name, date of birth, country, language, and other information from your public profiles, if you choose to log in via Facebook or Google.

We will use your data for the purposes of operating your ECCO account. We will also use your personal data to perform general marketing research, including customer analysis and customer segmentation, so that we can better understand consumer trends and behavior. Furthermore, we use your personal data to evaluate and assess your personal interests and preferences in order to personalize your shopping and website experiences and to provide you with personalized offers and promotions (e.g., special birthday vouchers, offers in your preferred or commonly used ECCO stores, etc.).

Privacy Policy

PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE USING THIS WEBSITE

ECCO Trading Company Ltd (referred to herein as “ECCO,” “we,” “us,” and “our”) respects your privacy and takes our responsibility seriously.
This Privacy Policy describes how we collect information in connection with your interactions with us, e.g., when you use our websites and any other microsites or mobile websites (the “Website”), information you provide to us when you visit an ECCO-owned and operated retail store (referred to as “ECCO stores”), when you use our mobile applications available for download on your personal device (our “Apps”), or information you provide to us when you visit our Facebook, Instagram, TikTok, Pinterest, and other social media platforms (our “Social Media Pages”). Additionally, this Privacy Policy describes how we use and share that information. Please take the time to read this Privacy Policy.

In this Privacy Policy, we use the term “Personal Data” synonymously with “personal information” or similar expressions as defined in applicable privacy regulations. Personal Data is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household.

We will update this Privacy Policy periodically and will post updates on the Website. Additionally, this Privacy Policy may be supplemented or amended from time to time by other “privacy notices” posted on the Website or specific pages within the Website or other channels, where we engage with you. These privacy notices describe in more detail the information we collect on particular pages or areas of the Website or other channels where we engage with you.

HOW WE COLLECT AND USE YOUR PERSONAL DATA

When you interact with us, we collect personal data about you and use it for various purposes, such as operating this website, enabling you to make use of our various services, including our online shop, signing up for Newsletters, creating accounts with us, or contacting our Customer Care representatives. We also use your personal data to evaluate and assess your personal interests and preferences in order to personalize your website experience, improve our services, and offer you services better customized to your interests and preferences.

If you are asked to provide information, it is optional for you to disclose such information. However, this information might be necessary for statutory, contractual, or practical reasons. We will always clearly indicate whether the information is mandatory. If you refrain from disclosing information that we deem mandatory, it may prevent us from providing you with the services you have requested (e.g., signing up for a Newsletter, creating an account, or making a purchase through our online shop).

To help personalize and continuously improve our services and communication with you, such as through our Newsletters, we may occasionally ask you for information on your personal interests, demographic data, or your experience with our products and services. This supplementary information is always voluntary and is used solely to improve our products and services.

How we collect and use your personal data depends on how you interact with us and which services you use.

We strongly believe in and are committed to the protection of the personal data in our custody and control. Therefore, we have implemented what we believe are appropriate technical and organizational security measures to protect personal data against unauthorized or unlawful processing and against accidental loss, destruction, or damage.

If you unfold the sections below, you can read more about how we collect and process your personal data in different situations, including the general categories of personal data being processed, the source of the personal data that we do not directly obtain from you, and the purposes for which personal data is being processed.

How Your Personal Data is Collected by Us

We may collect the personal data described herein directly from you, from third parties we partner with, or through cookies or other automated means. These sources may include:

• You: We collect information directly from you whenever you: make a purchase; visit a store; contact us with questions or comments; upload content to our Website, Apps, or Social Media Pages; enter our contests, sweepstakes, or other promotions; add items to your shopping cart; create an ECCO account; respond to a survey; make a product review; opt in to text messages; apply for a job; or fill out any forms on our Website, Apps, or Social Media Pages.

• Your Device or Browser: Certain information is automatically collected from your device or browser and analyzed when you visit our Website, use our Apps, interact with our Social Media Pages or online advertising, or open our emails.

• Third Parties: We work with third parties who provide services to us, such as analytics or advertising companies, data brokers, etc. These third parties share information they have collected with us. Your information may also be collected and processed by third parties, such as payment providers, who will process your information independently in accordance with their own privacy notices.

• Social Media Platforms: Social media platforms share information, typically aggregated and not including personal information, with ECCO. You can learn more about how social media platforms collect and use your information by reviewing their privacy policies and settings. If you contact us via our Social Media Pages to make a complaint or service request, we will collect information related to such complaint or service request from the Social Media Page.

• Cookies: ECCO uses cookies (small files stored on your device or browser), pixel tags (tiny graphic images embedded in a website or email), web beacons, and other similar technologies to automatically collect information when you visit our Website, use our Apps, or interact with our emails. Through the use of cookies, we may link information about your interactions with our Website, Apps, or emails over time. This includes which pages you visit, which links you use, and how long you stay on each page. We also contract with third-party advertising or analytics companies to serve you online ads on other websites. These companies use cookies or similar technologies to collect information about your interactions with our Website and Apps and interactions with other websites. These advertising companies may use and share the information gathered to deliver ads more tailored to your interests. We receive aggregate information from these third parties to understand our advertising effectiveness. Any information collected by us or by third parties through the use of cookies or similar technologies may be linked with other information we collect about you.

• Publicly Available Data: We may combine the information you provide to us with publicly available data and data we collect in ECCO stores, at our marketing events, or receive from other sources.

Cookie Information

This Website uses 1st and 3rd party cookies and similar technologies to optimize your user experience and for statistical and marketing purposes. Read more about the cookies and how you can manage and reject them in our Cookie Information on the Website.

You have the opportunity to sign up to receive information by email and text messages (SMS) about ECCO’s products (shoes, bags, leather goods, and related accessories), services, contests, and promotions from us (“Newsletters”).

[We will only send you Newsletters and other marketing material if you have specifically consented to receive newsletters from us.]

• Registration, Checking the Validity of the Email, and Providing You with Relevant Newsletters: The personal data we process for these purposes are the mandatory information that you have provided to us when signing up for the Newsletter, such as your name and email address.

• Tailoring Our Services and Offerings to You (Personalizing the Newsletters Sent to You): The personal data we process for these purposes are the mandatory and non-mandatory information you may have provided to us when signing up for the Newsletter, such as your name, email address, gender, and shoe size.

• Tracking of Newsletters to Perform General Marketing Research and Optimize Distribution and Use of Newsletters: For these purposes, we use tracking pixels* (included in the Newsletter), which are used to collect and process personal data, such as information on when you open the email and which links in the email you have clicked on.

  *A tracking pixel is a miniature graphic embedded in such emails, which are sent in HTML format to enable log file recording and analysis. This allows a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, we may see if and when an email was opened by the recipient and which links in the email were clicked by the recipient.

• General Marketing Research, Profiling, and Tailoring or Improving Our Websites and Service Offerings: For the purpose of performing general marketing research, we use all information collected about you, as described above in this section. We may also use information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).

For the purpose of personalizing your website experience, adapting the content of future Newsletters to better suit your interests, and providing you with personalized offerings, we may also build profiles and inferences based on the personal data described above in this section and information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).

When Having an ECCO Account

If you create an ECCO account with us, you will be asked to provide certain basic information we need to create and operate the account. You can choose to sign up using your Facebook or Google account. We may also give you the opportunity to provide us with additional supplementary data beyond the data we have clearly indicated as mandatory. We recommend that you keep your ECCO account data updated at all times.

Please note that we will not use your email address or phone number to send you Newsletters unless you have provided a separate and specific consent to receive such Newsletters.

You can use your ECCO account to manage your account data and provide us with supplementary data, which will help us improve our services and offerings to you. You will also have access to certain transactional data about your recent purchases and returns.

To provide you with an increased level of security online, access to your personal data on certain sections of our Websites may be protected with a password that you have selected. We strongly recommend that you do not disclose your password to anyone. We will never ask you to disclose your password.

You can manage and delete your ECCO account by logging into the account to administer it.

Below, you can read more about the types of personal data and the different purposes that we use data for when you have an ECCO account:

• To Create an ECCO Account and Make It Available to You: The personal data we process for these purposes are the mandatory information you have provided to us when signing up for an ECCO account, namely your name, email address, and password. We cannot create an account and make it available to you unless you provide us with the mandatory information.

• To Provide Additional Services to You as Part of Your My ECCO Account: When having an ECCO account, we will store and you will have access to transactional data about your recent purchases and returns.

• To Improve Our Services and Offerings to You: For these purposes, we may also give you the opportunity to provide us with supplementary data beyond the data we have clearly indicated as mandatory. The data we may process includes data about your age, date of birth, family information, shoe size, shipping and billing address, and other demographic information or information about your interests and purchasing preferences. It is your choice whether you provide such supplementary data to us.

• To Provide You with Better Services When Visiting Our Stores: For the purpose of providing you with a better service in ECCO stores, the staff will have access to information about you, including information about your name, gender, email address, phone number, transactional data, and other supplementary information you have provided to us.

The store staff will only access your information if you identify yourself to the staff by providing your email, name, or phone number, and you are not obliged to do so.

The ECCO stores may use the data to service you and may, on our behalf, register information about your visit, such as the date of the visit, details about your purchases, and returns.

General Marketing Research, Profiling, and Tailoring or Improving Our Websites and Service Offerings

For the purpose of performing general marketing research, we use all information collected about you, as described above in this section. We may also use information collected about you through other channels as described in Section 1.9 (Profiling for Marketing Purposes).

We may also link your ECCO account data to other personal data about you for profiling purposes in order to personalize your website experience and provide you with personalized offerings (e.g., special birthday vouchers, offers in your preferred or commonly used ECCO store, etc.). Please also refer to Section 1.9 (Profiling for Marketing Purposes).

Sign up Using Facebook
If you have signed up using your Facebook account, you have given us access to collect and use information from Facebook, such as your email, password, first name, last name, date of birth, country, language, and other information contained in your public Facebook profile, including the pages, videos, content, or ads you like, share, see, or click on. This Facebook profile information will be used for the requested sign-up, signing into your account, and further to tailor or improve our Websites and the service we offer you. If you want to restrict the amount of information third parties, including us, can access, we strongly recommend that you change your privacy settings in your Facebook profile.

Please also note that Facebook will be collecting information about you when using your Facebook account to log in. For more information about how Facebook collects and uses your personal data, please click here.

Sign up Using Google
If you have signed up using your Google account, you have given us access to collect and use information from Google, such as your email, password, first name, last name, date of birth, country, language, and other Google account information you have allowed third parties to view. This Google account information will be used for the requested sign-up, signing into your account, and further to tailor or improve our Websites and the service we offer you. If you want to restrict the amount of information third parties, including us, can access, we strongly recommend that you change your privacy settings in your Google account.

Please also note that Google might be collecting information about you when using your Google account to log in. For more information about using your Google account to log in, please click here.

When Using Our Online ECCO Shops

We offer you the opportunity to purchase ECCO products through our online shop.

Below, you can read more about the types of personal data and the different purposes for which we use data if you make or take steps to make a purchase on this Website or any of our other websites or Apps:

• Completing the Purchase and Delivery
  For the purpose of completing the purchase and delivering the purchased items to you, we will collect and process mandatory personal data you provide when making a purchase, including information about your name, email address, shipping address, billing address, details of the purchased items, and other necessary information.

• Managing Click & Collect
  If you have chosen Click & Collect, we will process information about your name, email address, billing address, and details of the purchased items and the selected ECCO store.

• Managing Click & Reserve
  If you have chosen Click & Reserve, we will process information about your name, email address, and details of the purchased items and the selected ECCO store.

• Managing Payments on This Website
  For the purpose of managing payments on this Website, we will process information about your name, email address, shipping address, billing address, transactional data, IP address, phone number, and other necessary data for payment processing.

For the purpose of managing payments, we have integrated components of the following online payment service provider: Amazon Payfort (hereinafter referred to as the "Online Payment Service Provider"). When you select the relevant payment method, we automatically transfer the necessary personal data to the Online Payment Service Provider for payment processing.

You will provide your credit card details directly to the Online Payment Service Provider, who will then transfer necessary data to the relevant credit card agencies for identity and creditworthiness checks and payment clearance.

• Prevention of Fraud, Misuse of Services, and Money Laundering
  If you make an order through our online shop, we perform automated fraud checks to minimize the risk of exposure to fraudulent behavior and the misuse of credit cards. The personal data we process for this includes your name, email address, shipping address, billing address, transactional data, credit card number, expiry date, and security code.

We also process data about purchase behavior for automated decision-making without human intervention to determine if there is a risk of fraudulent behavior and misuse of credit cards.

If we suspect fraudulent behavior, the purchase will not be completed. If you believe that a purchase has been denied incorrectly, and you want to object to this, please contact our Customer Care as outlined in Section 8 (Contact Us).

• Managing Returns Requests and Returning Money
  If you return any purchased items to us, we will process information about your name, email address, shipping address, billing address, details of the purchased items, and payment information.

General Marketing Research, Profiling, and Tailoring or Improving Our Websites and Service Offerings
For the purpose of performing general marketing research, we use all information collected about you, as described above in this section. We may also use information collected about you through other channels as described in Section 1.9 (Profiling for Marketing Purposes).

To personalize your website experience, adapt future newsletters to better suit your interests, and provide you with personalized offers, we may build profiles and inferences based on the personal data described above and information collected through other channels as described in Section 1.9 (Profiling for Marketing Purposes).

Below, you can read more about the types of personal data and the different purposes for which we use data when you visit our ECCO stores:

Electronic Receipt

We may offer to provide you with an electronic copy of your invoice by email when you make a purchase in one of our ECCO stores. If you use this service, we will process your email address and a copy of the invoice.

We will not use your email to send you newsletters or other marketing materials unless you have specifically signed up to receive newsletters.

Having an ECCO Account or Signed Up to Receive Newsletters

To provide you with better service in ECCO stores, the staff will have access to your personal data if you are signed up for our newsletter or have an ECCO account, and you identify yourself to the staff by providing your email, name, or phone number. The personal data processed in this case includes your name, email address, phone number, transactional data, visit data for ECCO stores, and any other supplementary information you have provided to us.

The ECCO store may use this data to service you and may register information about your visit, such as the date of the visit, details about your purchases, and returns.

Please also refer to Section 1.4 (When Having a My ECCO Account) and Section 1.9 (Profiling for Marketing Purposes).

Managing Vouchers and Gift Certificates

If you have received a voucher or a gift certificate, we will process personal data about you, including your name, email address, and contact number, for the purpose of managing and enabling you to benefit from the voucher or gift certificate.

Managing Home Deliveries

We may offer to send your order to your home address. If you choose to use this service, we will process information about you, including your name, email address, shipping address, details of the purchased items, and other information necessary for processing the delivery.

General Marketing Research, Profiling, and Tailoring or Improving Our Websites and Service Offerings

For the purpose of performing general marketing research, we use all information collected about you, as described in this section. We may also use information collected about you through other channels as described in Section 1.9 (Profiling for Marketing Purposes).

To personalize your website experience, adapt future newsletters to better suit your interests, and provide you with personalized offerings, we may also build profiles and inferences based on the personal data described above and information collected about you through other channels as described in Section 1.9 (Profiling for Marketing Purposes).

When Contacting Us Through Customer Care or Emailing Us

You may always contact us through one of our Customer Care representatives or email us with a claim, comment, or question.

Below, you can read more about the types of personal data and the different purposes for which we use data if you decide to contact us:

Customer Care – Request Handling

When you contact us through a Customer Care representative or email us with a comment or question, we will retain and use information about you in order to respond to your request. This includes your name, email address, phone number, country of residence, the content of your request, any further communication with you, and other information needed to manage and reply to your request.

It is always optional for you to provide information. However, please note that if we do not have sufficient information to process your request, we may not be able to fully support your request or inquiry.

Customer Care – Claim Handling

When you contact us through a Customer Care representative or email us with a claim, we will retain and use information to respond to your claim. This includes your name, email address, phone number, country of residence, the content of your claim, further communication with you, and any other information needed to manage and reply to your claim.

If necessary, for establishing, exercising, or defending the claim, we may request additional relevant information, including health data, biometric data, or other special categories of data, which might be considered sensitive personal data.

It is always optional for you to provide information. However, please note that if we do not have sufficient information to process your claim, it may result in us being unable to accommodate your claim.

General Marketing Research, Profiling, and Tailoring or Improving Our Websites and Service Offerings

For the purpose of performing general marketing research, we use all information collected about you, as described in this section. We may also use information collected about you through other channels as described in Section 1.9 (Profiling for Marketing Purposes).

To personalize your website experience, adapt the content of future newsletters to better suit your interests, and provide you with personalized offerings, we may also build profiles and inferences based on the personal data described above and information collected about you through other channels as described in Section 1.9 (Profiling for Marketing Purposes).

When Participating in Competitions, Product Reviews, and Surveys, etc.

Occasionally, we may offer you the opportunity to participate in competitions, submit product reviews, or take surveys. If you choose to participate, we will process personal data about you.

Below, you can read more about the types of personal data and the different purposes for which we use data if you decide to participate in a competition, product review, or survey:

Running Competitions and Surveys

For the purpose of participating in a competition or survey, we will collect and process your personal data, including your name, email address, age, gender, family information, shoe size, other demographic information, and information about your interests and purchasing preferences, depending on the specific competition or survey.

Participation in a competition or survey is always optional. It is also optional what information you choose to provide us with. However, please note that some data may be mandatory for entry into a competition or completion of a survey, and not providing this information may prevent you from participating.

Conducting Product or Service Reviews

From time to time, we may ask you to provide feedback on products or services you have purchased from us. If you participate in a product or service review, the information we collect and process may include your name, email address, age, gender, nationality, shoe size, other demographic information, data collected through website transactions, information about your interests and purchasing preferences, as well as images or video recordings of you and your opinion about our products.

Participation in a product or service review is always optional. However, please be aware that providing certain data may be mandatory, and failure to provide this information may prevent you from submitting the review.

If you provide a product or service review, we reserve the right to share the review on social media and other websites operated by us or our ECCO-affiliated companies.

General Marketing Research, Profiling, and Tailoring or Improving Our Websites and Service Offerings

We use information collected from running competitions or surveys for general market research purposes, as well as to tailor or improve our Websites and service offerings.

For the purpose of performing general marketing research, we use all information collected about you, as described above. We may also use information collected about you through other channels as described in Section 1.9 (Profiling for Marketing Purposes).

To personalize your website experience, adapt the content of future newsletters to better suit your interests, and provide you with personalized offerings, we may also build profiles and inferences based on the personal data described above and information collected about you through other channels as described in Section 1.9 (Profiling for Marketing Purposes).

ECCO aims to better understand our customers to ensure we provide a relevant experience and deliver effective marketing and advertising of ECCO products and services. To enhance your experience with our newsletters and websites, we use the personal data we have to analyze and predict individual preferences, interests, and behaviors of our customers, newsletter recipients, and website visitors. This helps us perform general marketing research, including customer analysis, customer segmentation, and statistics.

Below, you can learn more about the types of personal data and the purposes for which we use data in profiling our customers and conducting general marketing research, including customer analysis, segmentation, and statistics:

General Marketing Research, Customer Analysis, Segmentation, and Statistics

The personal data we process for general marketing research includes information about your name, email address, phone number, data collected through the use of our websites, newsletter-tracking data, addresses, Facebook profile information, Google account details, demographics, interests, and preferences (e.g., gender, date of birth, shoe size, and product preferences of you and your family members), as well as online and offline transactional data, such as abandoned shopping baskets, returns, and customer care interactions.

We use your data for various analytical purposes to better understand:

• a) How you browse and use our platforms.
• b) Which products you are interested in.
• c) Which features of our products and platforms you enjoy.
• d) The quality of our services, including customer service, marketing, and advertising campaigns, as well as your reactions to these services.
• e) Our product and website design.
• f) Whether the overall user experience works for you.

This analysis helps us understand, improve, and develop our marketing communication to you, as well as enhance the personalization of your experience across our channels and platforms.

Personalizing Your Shopping and Website Experiences

We may use the information mentioned above to evaluate and assess your individual interests and preferences. This allows us to personalize your shopping experience and website interactions, optimizing the service you receive from us.

Customizing Newsletter Content and Special Offers

If you have signed up to receive newsletters, we will also use your personal data to adapt the content of the newsletters to better suit your interests and provide you with personalized offerings.

Audience Management

We create a profile for you by consolidating all the information you have provided directly or indirectly. This enables us to personalize our interactions with you. We use audience management technologies to ensure that the right messages and information reach you at the appropriate moment, through the channels you have used previously or expressed a preference for. This includes sending marketing messages, offers, and product news, as well as addressing you across digital media through ads on ECCO brand platforms.

The level of personalization depends on the consents you have provided and the length and nature of our relationship with you.

Improving Data Models

We use data science and your profile to create data models that help us improve the logic of our analytics. These models provide insights about your comments, feedback, interactions, preferences, and needs regarding our products and services. We compare the data models created from your profile with those of similar consumers to predict and analyze your preferences more accurately.

Social Media

ECCO operates various social media pages on platforms such as Facebook, TikTok, and Instagram. We use these platforms to communicate with you, provide information about ECCO products and services, and share promotional updates. We may receive information from you through comments, shared images, messages, and reactions, which we use to respond or engage with you.

If you use a hashtag associated with ECCO, our product names, or other relevant information, we may also use your information to engage with you and, with your consent, feature your user-generated content on our website and/or social media pages.

When Visiting Our Social Media Pages or Engaging with Us via Social Media Platforms

We collect information from you through social media channels such as Facebook, Instagram, TikTok, and Google when we use these platforms for advertising, analytics, or to enrich your ECCO profile.

The personal data we process include your public social media information, such as handles, interactions, posts, "Likes," reactions, social media connections, public photos, or those shared with us via mentions, follows, or the use of hashtags. We may also gather indirect information from social media companies (e.g., Facebook, Google) when we advertise on these platforms. This can include your participation in particular groups or topics, profile settings, preferences, and behavior across platforms owned by the same company.

Using User-Generated Content in Marketing

We occasionally invite you to submit images via social media platforms by following specific instructions and using designated hashtags. We use these images for our marketing campaigns. We will secure the rights to your images through a licensing agreement outlined in our terms and conditions.

By submitting images via social media, you agree to allow us to use them as described in the licensing agreement. The personal data we process include your social media handle, images, videos, comments, sound recordings, and other files shared through social media platforms related to ECCO and your interactions with us.

Advertising via Social Media

We use third-party advertising platforms such as Facebook, TikTok, Google, YouTube, and Instagram to send targeted messages based on your behavior and browsing patterns, at specific times and locations, to increase the efficiency of our advertising campaigns.

To do this, we share your personal data with our advertising agency partners and social media platforms. We use tools like Google Analytics and Facebook Business Manager to enhance our campaign targeting.

Social media platforms attempt to match your profile in their database to determine the optimal time and place (page) to show you an advertisement. We analyze the necessary data to understand the effectiveness of our campaigns.

If you do not consent to tracking for this purpose, you will still see ECCO advertisements on social media and other third-party platforms at random. Please also read the privacy notices on these platforms to understand how your personal data is used by them.

For more details, you can visit the following privacy pages:

• Google Personalised Advertising: https://support.google.com/adspolicy/answer/143465?hl=en
• Google Advertising Policies: https://support.google.com/adspolicy/answer/6020956
• Facebook Lookalike Audiences: https://www.facebook.com/business/help/164749007013531
• Facebook Custom Audience Terms: https://www.facebook.com/legal/terms/customaudience
• TikTok Advanced Matching Terms: https://ads.tiktok.com/i18n/official/policy/business-products-terms
• Pinterest Analytics term: https://help.pinterest.com/en/business/article/pinterest-analytics 

General Marketing Research, Profiling, and Tailoring or Improving Our Websites and Service Offerings

For the purposes of performing general marketing research, we use all the information collected about you, as described in this section. We may also use information collected about you through other channels, as detailed in Section 1.9 (Profiling for Marketing Purposes).

To personalize your website experiences, adapt the content of future newsletters to better suit your interests, and provide you with personalized offerings, we may build profiles and inferences based on the personal data described in this section and information collected about you through other channels, as described in Section 1.9 (Profiling for Marketing Purposes).

Online Marketing and Retargeting

When you visit the ECCO website, and to the extent you have given us consent to place cookies on your device, we will use cookies and similar technologies to track your activities on our website. This data is then used to target advertising to you across various channels and devices (also known as "cross-context behavioral advertising").

In addition to cookies, we may also process other personal data for online marketing and retargeting purposes. The personal data we process include information about your email address, data collected through the use of our websites, newsletter-tracking data, Facebook profile information, Google account information, demographics, preferences, and transactional data, including abandoned shopping baskets, returns, customer care interactions, and profile inferences, as outlined in Section 1.9 (Profiling for Marketing Purposes).

HOW WE SHARE YOUR PERSONAL DATA WITH OTHERS

To provide you with our services, support, and to operate our business effectively, we may need to disclose and transfer your personal data to other ECCO Affiliates (i.e., companies directly or indirectly owned or controlled by ECCO, or that share common control or ownership with us) and third-party service providers, such as IT suppliers, marketing agencies, logistics providers, payment processors, and others.

When we engage service providers and contractors to process your personal data on our behalf (referred to as “data processors”), we ensure that they only process your data in accordance with our instructions. We also require that these data processors sign relevant contracts that provide sufficient guarantees to implement appropriate technical and organizational measures, ensuring compliance with applicable data protection laws and safeguarding your rights.

If we disclose your personal data to third parties acting as independent data controllers (i.e., not under our instructions), we take steps to ensure they are trustworthy and have implemented appropriate safeguards to protect your data.

Categories of Recipients

The primary categories of recipients of your personal data include:

Service Providers Acting as Data Processors

We may share your personal data with trusted third-party service providers who help us operate, maintain, and support our IT systems, manage our payment solutions, send newsletters, perform statistical analysis, provide customer support, and carry out other essential services.

Service Providers Acting as Independent Controllers

We may also share your personal data with third-party service providers who act as independent data controllers. These may include logistics providers, payment processors, and external auditors.

Third-Party Advertising Partners (e.g., Facebook, Google, TikTok)

We work with third-party advertising partners to collect information about your usage of our website to serve targeted advertising and measure the performance of our campaigns. These partners may use tracking technologies such as pixels, cookies, APIs, and SDKs.

• Facebook (Meta): You can read more about how Facebook processes your personal data in their Data Policy at https://www.facebook.com/about/privacy.
• Google: You can read more about how Google uses information shared with them here: https://policies.google.com/technologies/partner-sites
• TikTok: You can read more about how TikTok uses information shared with them here: https://www.tiktok.com/legal/privacy-policy-eea?lang=en.
• Instagram: You can read more about how Instagram uses information shared with them here: https://privacycenter.instagram.com/policy.
• Pinterest: You can read more about how Pinterest uses information shared with them here: https://policy.pinterest.com/en/privacy-policy.

ECCO Sko A/S

We may disclose your personal data to ECCO Sko A/S (located at Industrivej 5, 6261 Bredebro, Denmark) and other companies owned or controlled by ECCO Sko A/S (i.e., ECCO Affiliates) to provide relevant services to us.

Other ECCO Affiliates

If you have created a "MY ECCO" account, we may share your personal data with other ECCO Affiliates to manage your account, as described in Section 1.4 (WHEN HAVING A MY ECCO ACCOUNT).

If you have made a purchase through one of our ECCO Affiliates, we may disclose transactional data for compliance with relevant accounting and tax regulations.

We may also share your data with other ECCO Affiliates to provide us with essential services.

Legal Successors

If there is a transfer of our business or part of it (such as a reorganization, sale of assets, merger, or consolidation), your personal data may be transferred to the new entity.

Other Disclosures

In certain situations, we may disclose your personal data to:

• Identify, contact, or take legal action against those who harm or interfere with our rights, property, users, or others.
• Establish, exercise, or defend legal claims.

Transfer of Data to Third Countries

The processing of your personal data may involve transferring your data outside of the country in which you reside. This includes countries within the European Economic Area (EEA), the UK, the United States, Canada, China, Hong Kong, Macau, Taiwan, Vietnam, Singapore, Thailand, Malaysia, Japan, South Korea, Russia, UAE, Turkey, Indonesia, India, Australia, and New Zealand.

We strive to ensure that all recipients of your personal data implement appropriate safeguards to protect your data.

HOW WE RETAIN AND DELETE YOUR DATA

We retain your personal data in a form that allows identification for no longer than necessary for the purposes for which it was collected and processed. This means we will keep your personal data for as long as we provide services to you, interact with you, or maintain a relationship with you. We will also retain data for compliance with:

• Legal obligations, such as tax, VAT, and accounting requirements.
• The establishment, exercise, or defense of potential legal claims.

Afterward, we will either delete or anonymize your personal data within a reasonable time so that it no longer identifies you. We will also honor any legal right you have to request deletion or anonymization of your personal data. Please refer to Section 4 (YOUR RIGHTS AND HOW TO WITHDRAW CONSENTS AND UNSUBSCRIBE).

YOUR RIGHTS AND HOW TO WITHDRAW CONSENTS AND UNSUBSCRIBE

We respect your rights under applicable data protection laws. Under certain conditions, you may have the right to:

• Object to the processing of your personal data.
• Request access to, correction, or deletion of your personal data.

You have the right to withdraw any consents you have given for the processing of your personal data at any time. If you withdraw consent, we will stop processing your data, unless the continued processing is permitted or required under applicable law. Withdrawing consent will not affect the lawfulness of processing based on consent before it was withdrawn.

If you do not provide required consent or later withdraw it, you may not be able to benefit from services that rely on that consent.

To exercise your rights, please contact us using the details provided in Section 8 (OUR CONTACT DETAILS) or follow the instructions in the communication you received. If you wish to unsubscribe from newsletters, you can follow the instructions in any email or other communication you receive from us. Please include relevant information, such as your full name and email address, so that we can identify you. We will respond as soon as possible.

COMPLAINTS

We are committed to protecting your personal data and ensuring compliance with data protection regulations. If you are dissatisfied with the processing of your personal data or the information you have received from us, we encourage you to contact us to address your concerns. You can also contact us to exercise your rights.

Please reach out to us using the contact details in Section 8 (OUR CONTACT DETAILS) and provide relevant information, such as your full name and email address, to help us identify you. We will respond to your request promptly.

LINKS TO OTHER WEBSITES

Our website may include links to third-party websites. We are not responsible for the privacy practices or content of these external sites. Before disclosing personal data on any third-party website, we recommend reviewing their privacy policies and terms and conditions.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to ensure it provides relevant information about how we collect and process your personal data. Any updates will be posted here.

The updated version of this Privacy Policy can always be found at ksa.ecco.com.

If you have consented to receive newsletters and other communications, we will notify you of any changes via email.

OUR CONTACT DETAILS

We welcome your comments and questions. Please contact us at:

ECCO Trading Company Ltd
Attn: Customer Service
Building No. 4490, Al Imam Abdullah Bin Saud Bin Abdulaziz Branch Road
Al Shohda District
Riyadh, P.O. Box 13241
Email: customerservice.me@ecco.com