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Privacy Policy

Making a purchase
  I accept the Sales & Delivery Conditions and understand that ECCO use my personal data to process my order. Read more about how ECCO uses your data in our Privacy Policy. 
  By creating an ECCO account you agree to the Terms and Privacy Policy. Click here for more details about the consent granted. 
In order for ECCO to provide you with an improved and more personal experience, you have the option to create an account with us (your “ECCO account”). 
You can use your ECCO account to manage your account information and provide us with information about yourself, which in turn, will help us improve our services and offerings to you. You will also have access to certain transactional data about your recent purchases and returns. 
When you create an ECCO account, then you consent to the processing described in the following: 
The controller being accountable for operating the ECCO account is ECCO Trading Company Ltd, Building No.4490, Al Imam Abdullah Bin Saud Bin Abdulaziz Branch Road, Al Shohda District, Riyadh, P.O. Box 13241, Kingdom of Saudi Arabia.
The personal data we will collect and use includes:
Mandatory registration data, including your first and last name, gender, e-mail address, and password.
Transactional data, including when you make a purchase in our online shops or in ECCO stores operated by ECCO, return a product or make a claim. 
Other information which you agree to provide us with, such as your date of birth, family information, shoe size, other demographic data or information about your interests and purchasing preferences. 
Information from Facebook and Google such as your e-mail, password, first name, last name, date of birth, country, language and other information contained in your public profiles, if you decide to use either your Facebook Account or your Google Account to login.
We will use your data for the purposes of operating your ECCO account. We will also use your personal data to perform general marketing research including customer analysis and customer segmentation in order thar we can better understand consumer trends and behaviour Furthermore, we use your personal data to evaluate and assess your personal interests and preferences in order to personalize your shopping and website experiences and to provide you with personalized offers and promotions (e.g. special birthday vouchers, offers in your preferred or commonly used ECCO stores etc.).  
You agree that this consent may be used to send requests for you to update your consent to include other relevant products, communication channels and/or new processing purposes.
In order to give you a better service in ECCO stores, the staff in our stores will have access to your account (including first and last name, e-mail address, transactional data and other information you have provided to us), if you identify yourself to the staff either by providing your e-mail, name or phone number. ECCO stores may use the data when serving you, and may register information about your visit, such as the date of the visit, details about your purchases, returns and other information relating to your in-store experience.
For more details about how we collect and use your personal data and for information about you rights as a data subject, please refer to our Privacy Policy. 
You may at any time withdraw the consents you have provided, by logging into your account and delete it or by contacting us as described in the Privacy Policy.
  Yes, I’d like to receive news about ECCO’s products and services. Read more about the consent and our Privacy Policy here. 
When you sign up to receive newsletters you consent to ECCO being allowed to send you e-mails, text messages (SMS), postal mail, to call you on your phone number and to contact you through other communication methods to provide you with information about ECCO’s products (shoes, bags, leather goods and related accessories), services, contests and promotions (“Newsletters”).
 
The controller being accountable for the processing is ECCO [Full company name], [Address], [Country].
To provide you with Newsletters, we will be collecting information necessary to send these Newsletters, such as your first and last name, e-mail address and phone number. In order to personalise the content of our communications, we also use other information you have provided to us, such as your gender, shoe size, date of birth, indication of preferences and other data collected when you interact with us, such as purchase transactions, and website behaviour. For more details about how we collect and use your personal data and your rights as a data subject, please refer to our Privacy Policy. You agree that this consent may be used to send requests for you to update your consent to include other relevant products, communication channels and/or new processing purposes.
You may at any time withdraw from the consent you have provided, which can be done either by following the simple instructions in the e-mail or other communication received from us, or by contacting us as described in the Privacy Policy.
 
Privacy Policy
PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE USING THIS WEBSITE
ECCO Trading Company Ltd (referred to herein as “ECCO,” “we,” “us” and “our”) respects your privacy and takes our responsibility seriously.
This Privacy Policy describes how we collect information in connection with your interactions with us, e.g. when you use our websites and any other microsites or mobile websites (the “Website”), information you provide to us when you visit an ECCO owned and operated retail store (referred to as “ECCO stores”), when you use our mobile applications we make available for download on your personal device (our “Apps”), or information you provide to us when you visit our Facebook, Instagram, TikTok, Pinterest and other social media platforms (our “Social Media Pages”). Additionally, this Privacy Policy describes how we use and share that information. Please take the time to read this Privacy Policy.
In this privacy policy we use the term “Personal Data” synonymously with “personal information” or similar expressions as defined in applicable privacy regulation, which is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household.
We will update this Privacy Policy periodically and will post updates on the Website. Additionally, this Privacy Policy may be supplemented or amended from time to time by other “privacy notices” posted on the Website or specific pages within the Website or other channels, where we engage with you. These privacy notices describe in more detail the information we collect on particular pages or areas of the Website or other channels, where we engage with you.
 
HOW WE COLLECT AND USE YOUR PERSONAL DATA
When you interact with us, we will collect personal data about you, and use it for various purposes, such as operating this website, enabling you to make use of our various services, including our online shop, signing up for Newsletters, creating accounts with us or contacting our Customer Care representatives. We also use your personal data to evaluate and assess your personal interests and preferences in order to personalize your website experiences and improve our services and offer you services better customized to your interests and preferences. 
If you are asked to provide information, then it is optional for you to disclose such information. The information might, however, be needed for statutory, contractual or practical reasons. We will always clearly indicate whether the information is mandatory. If you refrain from disclosing information which we deem as mandatory, it may be that we will not be able to provide you with the services you have requested (e.g., signing up for a Newsletter, creating an account or making a purchase through our online shop).
To help personalise and continuously improve our services and communication with you, for instance through our Newsletters, we may upon occasion ask you for information on your personal interests, demographic data or your experience of our products and services. This supplementary information is always voluntary and is used solely to improve our products and services.
How we collect and use your personal data depends on how you interact with us, and which services you make use of.  
We strongly believe and are committed to the protection of the personal data in our custody and control, and we have therefore implemented what we believe are appropriate technical and organisational security measures to protect  personal data against unauthorized or unlawful processing and against accidental loss, destruction or damage. 
 
If you unfold below sections, you can read more about how we collect and process your personal data in different situations, including the general categories of personal data being processed; the source of the personal data that we do not directly obtain from you and the purposes for which personal data is being processed. 
 
How your personal data is collected by us
 
We may collect the personal data described herein directly from you, from third parties we partner with, or through cookies or other automated means. These sources may include:
 
You: We collect information directly from you, whenever you: make a purchase; visit a store; contact us with questions or comments; upload content to our Website, Apps, or Social Media Pages; enter our contests, sweepstakes, or other promotions; add items to your shopping cart; create an ECCO account; respond to a survey; make a product review; opt in to text messages; apply for a job; or fill out any forms on our Website, Apps, or Social Media Pages.
 
Your Device or Browser: Certain information is automatically collected from your device or browser and analyzed when you visit our Website, use our Apps, interact with our Social Media Pages or online advertising, or open our emails.
 
Third Parties: We work with third parties who provide services to us, like analytics or advertising companies, data brokers, etc. These third parties share information they have collected with us. Your information may also be collected and processed by third parties, such as the payment providers you select, who will process your information independently in accordance with their own privacy notices.
 
Social Media Platforms: Social media platforms share information, which is typically aggregated and doesn’t include personal information, with ECCO. You can learn more about how social media platforms collect and use your information by reviewing their privacy policies and settings. If you contact us via our Social Media Pages to make a complaint or service request, then we will collect information related to such complaint of service request from the Social Media Page.
 
Cookies: ECCO uses cookies (small files stored on your device or browser), pixel tags (tiny graphic images embedded in a website or email), web beacons, and other similar technologies to automatically collect information when you visit our Website, use our Apps, or interact with our emails. Through the use of cookies, we may link information about your interactions with our Website, Apps, or emails over time, for example, which pages you visit, which links you use, and how long you stay on each page. We also contract with third party advertising or analytics companies to serve you online ads on other websites. These companies use cookies or similar technologies to collect information about your interactions with our Website and Apps and interactions with other websites. These advertising companies may use and share the information gathered to deliver ads more tailored to your interests. We receive aggregate information from these third parties to understand our advertising effectiveness. Any information collected by us or by third parties through the use of cookies or similar technologies may be linked with other information we collect about you.
 
Publicly Available Data: We may combine the information you provide to us with data that is publicly available and data that we collect in ECCO stores, at our marketing events, or receive from other sources.
 
Cookie Information
 
This Website uses 1st and 3rd party cookies and similar technologies to optimize your user experience, and for statistical and marketing purposes. Read more about the cookies and how you can administer and reject these in our Cookie Information on the Website.
 
When signed up for Newsletters.
 
You have the opportunity to sign up to receive information by e-mail and text messages (SMS) about ECCO’s products (shoes, bags, leather goods and related accessories) services, contests and promotions from us (“Newsletters”).
 
[We will only send you Newsletters and other marketing material if you have specifically consented to receive newsletters from us].
 
Registration, checking the validity of the e-mail and providing you with relevant Newsletter
 
The personal data we process for these purposes are the mandatory information that you have provided to us when signing up for the Newsletter, such as your name and e-mail address.
 
Tailoring our services and offerings to you (personalising the Newsletters send to you)
 
The personal data we process for these purposes are the mandatory and non-mandatory information that you may have provided to us when signing up for the Newsletter, such as your name, e-mail address, gender and shoe size.
 
Tracking of Newsletters to perform general marketing research and to optimize the distribution and use of Newsletters
 
For these purposes, we are using tracking pixels* (included in the Newsletter), which are used to collect and process personal data such as information on when you open the e-mail and which links in the e-mail you have clicked on.
 
* A tracking pixel is a miniature graphic embedded in such e-mails, which are sent in HTML format to enable log file recording and analysis. This allows a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, we may see if and when an e-mail was opened by the recipient, and which links in the e-mail were called up by the recipient.
 
 
General marketing research, profiling and to tailor or improve our Websites and service offering
 
For the purpose of performing general marketing research, we use all information collected about you, as described above in this section. We may also use information collected about you through other channels as described in (section 1.9 (Profiling for marketing purposes).
 
For the purpose of being able to personalize your website experiences, adapt the content of future Newsletters to better suit to your interests and to provide you with personalized offerings, we may also build profiles and inferences based on the personal data described above in this section and information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).
 
 
When having an ECCO account.
 
If you create an ECCO account with us, then you will be asked to provide certain basic information which we need to create and operate the account. You can choose to sign-up by using your Facebook or Google account. We may also give you the opportunity to provide us with other supplementary data than the data which we have clearly indicated as mandatory. We recommend that you keep your ECCO account data updated at all times. 
 
Please be informed that we will not use your e-mail address or phone number to send you Newsletters, unless you have provided a separate and specific consent to receive such Newsletters. 
 
You can use your ECCO account to manage your account data and provide us with supplementary data, which will help us improve our services and offerings to you. You will also have access to certain transactional data about your recent purchases and returns.
To provide you with an increased level of security online, access to your personal data on certain sections of our Websites may be protected with a password that you have selected. We strongly recommend that you do not disclose your password to anyone. We will never ask you to disclose your password.
You can manage and delete your ECCO account by logging into the account to administer it. 
 
Below you can read more about the types of personal data and the different purposes that we use data for when you are having an ECCO account:
 
To create an ECCO account and make it available to you.
 
The personal data we process for these purposes are the mandatory information that you have provided to us when you sign up for an ECCO account, namely your name, e-mail address and your password.
We cannot create an account and make it available to you unless you provide us with the mandatory information.
To provide additional services to you as part of your My ECCO account.
 
When having an ECCO account we will for these purposes store, and you will have access to transactional data about your recent purchases and returns. 
 
To improve our services and offerings to you. 
 
For these purposes we may also give you the opportunity to provide us with supplementary data, over and above the data which we have clearly indicated as mandatory for us to improve our service offerings to you. The data we may process includes data about your age, date of birth, family information, shoe size, shipping and billing address and other demographic information or information about your interests and purchasing preferences. 
It is your own choice whether you will provide such supplementary data to us.
 
To provide you with better services when visiting our stores
 
For the purpose of providing you with a better service in the ECCO stores, the staff will have access to information about you, including information about your name, gender, e-mail address, phone number, transactional data and other supplementary information you have provided to us.
 
The store staff will only access your information if you identify yourself to the staff either by providing your e-mail, name, or phone number, and you are not obliged to do so.
 
The ECCO stores may use the data to service you, and may on our behalf register information about your visit, such as the date of the visit, details about your purchases and returns
 
 
General marketing research, profiling and to tailor or improve our Websites and our service offerings
 
For the purpose of performing general marketing research, we use all information collected about you, as described above in this section. We may also use information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).
 
We may also link your ECCO account data to other personal data about you for profiling purposes in order to be able to personalize your website experiences and to provide you with personalized offerings (e.g. special birthday vouchers, offers in your preferred or commonly used ECCO store etc.).  Please also refer to section 1.9 (Profiling for marketing purposes). 
 
Sign up using Facebook: If you have signed up using your Facebook account, you at the same time have given us access to collect and use the information from Facebook such as your e-mail, password, first name, last name, date of birth, country, language and other information contained in your public Facebook profile including the pages, videos, other content or ads you like, share, see or click on. The Facebook profile information will be used for the requested signing up, signing into your account and further to tailor or improve our Websites, and the service we offer you.  If you want to restrict the amount of information third parties including us can get access to, we strongly recommend you change your privacy settings in your Facebook profile.   
 
Please also note that Facebook will be collecting information about you, when using your Facebook account as log in. For more information about how Facebook collects and uses your personal data please click here. 
 
Sign up using Google: If you have signed up using your Google account, you at the same time have given us access to collect and use the information from Google such as your e-mail, password, first name, last name, date of birth, country, language and other Google account information you have allowed third parties to see. The Google account information will be used for the requested signing up, signing into your account and further to tailor or improve our Websites, and the service we offer you.. If you want to restrict the amount of information third parties including us can get access to, we strongly recommend you change your privacy settings in your Google account.   
 
Please also note that Google might be collecting information about you, when using your Google account as log in. For more information about using your Google Account as log in, please click here. 
 
 
When using our online ECCO shops
 
We offer you the opportunity to make purchases of ECCO products through our online shop. 
 
Below you can read more about the types of personal data and the different purposes for which we use data if you make or take steps to make a purchase on this Website or any of our other websites or Apps:
 
Completing the purchase and delivery of the purchased items to you
 
For the purpose of completing the purchase and delivery of the purchased items to you, we will be collecting and processing mandatory personal data you provide to us when making a purchase, including information about your name, e-mail address, shipping address, billing address, details of the purchased items and other information necessary.
 
Managing Click & Collect
 
If you have chosen Click & Collect, then we will for this purpose process information about your name, e-mail address, billing address and details of the purchased items and the selected ECCO store.
 
Managing Click & Reserve
 
If you have chosen Click & Reserve, then we will for this purpose process information about your name, e-mail address and details of the purchased items and the selected ECCO store.
 
Managing payments on this Website
 
For the purpose of managing payment on this Website we will be processing information about your name, e-mail address, shipping address, billing address, transactional data, IP address, phone number and other data necessary for payment processing.
 
For the purpose of managing payments on this Website, we have integrated components of the following online payment service provider: Amazon Payfort (Hereinafter referred to as the “Online Payment Service Provider”). When having selected the relevant payment method, we automatically transfer personal data to the Online Payment Service Provider, which is necessary for payment processing. 
 
You will provide your credit card details directly to the Online Payment Service Provider, who will then further transfer necessary data to the relevant credit card agencies for identity and creditworthiness checks and payment clearance. 
 
Prevention of fraud, misuse of services and money laundering
 
If you make an order through our online shop, we perform automated fraud checks to minimize the risk of being exposed to fraudulent behaviour and the misuse of credit cards. The personal data we process for this include your name, e-mail address, shipping address, billing address, transactional data, credit card number, expiry date and security code.
 
We further process data about purchase behaviour for automated decision-making without human intervention to determine whether there is a risk that we are exposed to fraudulent behaviour and misuse of credit cards.
 
If we suspect fraudulent behaviour, then the purchase will not be completed. In case you experience that the purchase is denied, and you want to object to this, please contact our Customer Care in accordance with section 8 (Contact US). 
 
Managing returns request and returning money
 
If you return any purchased items to us, then we process information about your name, e-mail address, shipping address, billing address and details of the purchased items and payment information.
 
General marketing research, profiling and to tailor or improve our Websites and our service offerings
 
For the purposes of performing general marketing research, we use all information collected about you, as described above in this section. We may also use information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).
 
For the purpose of being able to personalize your website experiences, adapt the content of future Newsletters to better suit to your interests and to provide you with personalized offers we may also build profiles and inferences based on the personal data described above in this section and information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes). 
 
When visiting our ECCO stores
 
Below you can read more about the types of personal data and the different purposes that we use data for when you visit our ECCO stores:
 
Electronic Receipt
 
We may offer to provide you with an electronic copy of your invoice by e-mail, when you make a purchase in one of our ECCO stores. If you make use of this service, we will process your e-mail address and copy of invoice.
 
We will not use your e-mail to send you Newsletters or other marketing material, unless you specifically have signed up to receive Newsletters.
 
 
Having an ECCO account or signed up to receive Newsletters
 
In order to give you a better service in ECCO stores, the staff will have access to your personal data if you are signed up for our Newsletter or have an ECCO account and you identify yourself to the staff either by providing your e-mail, name, or phone number. The personal data processed in such case include your name, e-mail address, phone number, transactional data, data of visits to ECCO stores and other supplementary information you have provided to us.
 
The ECCO store may use the data to service you and may register information about your visit, such as the date of the visit, details about your purchases and returns.
 
Please also refer to SECTION 1.4 (WHEN HAVING A MY ECCO ACCOUNT) and section 1.9 (Profiling for marketing purposes). 
 
 
Managing vouchers and gift certificates
 
If you have received a voucher or a gift certificate, then we will for the purpose of managing such voucher or a gift certificate and enabling you to benefit from it, process personal data about you, including information about you: your name, email address & contact number. 
 
Managing home deliveries
 
We may offer you to send your order to your home address. If you choose to use this service, the information we process about you includes your name, e-mail address, shipping address and details of the purchased items and other information necessary for these purposes.
 
General marketing research, profiling and to tailor or improve our Websites and our service offerings
 
For the purposes of performing general marketing research, we use all information collected about you, as described in this section. We may also use information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).
 
For the purposes of being able to personalize your website experiences, adapt the content of future Newsletters to better suit to your interests and to provide you with personalized offerings, we may also build profiles and inferences based on the personal data described above in this section and information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).
 
When contacting us through Customer Care or e-mailing us
 
You may always contact us through one of our Customer Care representatives, or e-mail us with a claim, comment or questions.
 
Below you can read more about the types of personal data and the different purposes that we use data for if you decide to contact us through one of our Customer Care representatives, or e-mail us:
 
Customer care – request handling
 
When you contact us either through one of our Customer Care representatives, or e-mail us with a comment or question, we will retain and use information about you in order to respond to your request, including information about your name, e-mail address, phone number, country of residence, the content of your request and further communication with you, and other information, which might be needed to manage and reply to your request.
It is always optional for you what information you chose to provide us with. However, please note that in case we do not have sufficient information to process your request, then we may not be able to fully support your request or enquiry.
Customer care – claim handling
 
When you contact us either through one of our Customer Care representatives, or e-mail us with a claim we will retain and use information in order to respond to your claim, including information about your name, e-mail address, phone number, country of residence, the content of your claim and further communication with you, and other information, which might be needed to manage and reply to your claim.
 
If needed for establishing, exercising or defending the claim we may also request other relevant information, including health data, biometric data, other special categories of data, which might be considered sensitive personal data. 
 
It is always optional for you what information you chose to provide us with. However, please note that in case we do not have sufficient information to process your claim, then it may have as a consequence, that we will not be able to accommodate your claim.
 
General marketing research, profiling and to tailor or improve our Websites and our service offerings
 
For the purposes of performing general marketing research, we use all information collected about you, as described in this section. We may also use information collected about you through other channels as described in (section 1.9 (Profiling for marketing purposes)).
 
For the purposes of being able to personalize your website experiences, adapt the content of future Newsletters to better suit to your interests and to provide you with personalized offerings, we may also build profiles and inferences based on the personal data described above in this section and information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).
 
 
When participating in competitions, product reviews and surveys etc. 
 
Occasionally we may give you the opportunity to participate in competitions, make product reviews or surveys etc. If you choose to participate, then we will process personal data about you. 
 
Below you can read more about the types of personal data and the different purposes that we use data for if you decide to participate in a competition, product review or survey:
 
Running competitions and surveys
 
For the purpose of participating in the competition or surveys we offer you to participate in we will collect, and process your personal data including your name, e-mail address, age, gender, family information, shoe size, other demographic information and Information about your interests and purchasing preferences all depending on the specific competition or survey.
 
It is always optional to participate in a competition or answering a survey and therefore it is always optional what information you chose to provide us with. However, providing specific data may be mandatory for entry into a competition or completion of a survey and not providing this information may preclude your involvement.
 
Conducting product or service reviews
 
We may from time to time ask you to provide your feedback about products or services you have acquired from us. If you participate in a product or services review, the information we collect and process may include information about your name, e-mail address, age, gender, nationality, shoe size, other demographic information, data collected through website transactions,, information about your interests and purchasing preferences, image and video recordings of you and your opinion about our products.
 
It is always optional for you if you want to provide a product or service review and therefore it is always optional what information you chose to provide us with. But please be aware that providing specific data may be mandatory and to the extent you will not provide such data you cannot provide the product or service review. 
 
If you provide us with a product or service review, we reserve the right to share the review on social media and other websites operated by us or our ECCO affiliated companies.
 
General marketing research, profiling and to tailor or improve our Websites and our service offerings
 
We use information for running competitions or surveys, but we also use it for general market research purposes and to tailor or improve our Websites and service offerings. 
 
For the purposes of performing general marketing research, we use all information collected about you, as described above in this section. We may also use information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).
 
For the purposes of being able to personalize your website experiences, adapt the content of future Newsletters to better suit to your interests and to provide you with personalized offerings, we may also build profiles and inferences based on the personal data described above in this section and information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).
 
 
Profiling for marketing purposes 
 
ECCO want to better understand our customers to ensure we provide an experience that is relevant and to ensure effective marketing and advertising of ECCO products and services. To better understand our customers and to personalise the experience of our Newsletters and Websites, we use the personal data we are in possession of to analyse or predict aspects concerning our individual customers’, newsletter recipients’ and website visitors’ personal preferences, interests and behaviour. and to perform general marketing research including customer analysis, customer segmentation and statistics.
 
Below you can read more about the types of personal data and the different purposes that we use data for when profiling our customers etc. performing general marketing research incl. customer analysis and customer segmentation and statistics:
 
General marketing research incl. customer analysis and customer segmentation and statistics
 
The personal data we process for general marketing research include information about your name, e-mail address, phone number, data collected through the use of our Websites, newsletter-tracking data, addresses, Facebook profile information, Google account information, information from you concerning demographics, interests and preferences (e.g. gender, date of birth, shoe size, the shoe preferences of you and your family members, online and offline transactional data including abandoned shopping baskets, returns and Customer Care interactions. 
 
We use your data for different analytical purposes to better understand: a) how you browse and use our platforms; b) which products you are interested in; c) which features of our products and platforms you like; d) the quality of our services including customer service, marketing and advertising campaigns addressed to you, and your reaction to these services; e) our product and website design; f) and whether overall user experience worked for you or not. We use this analysis to understand and improve and develop our marketing communication to you and the quality of our personalisation experience across our channels and platforms.
 
Personalize your shopping and website experiences and optimizing the service you receive 
 
Furthermore, we may use the information mentioned above to evaluate and assess your individual interests and preferences in order to personalize your shopping and website experiences and optimizing the service you receive from us. 
 
Customizing Newsletter content and special offers
 
If you have signed up to receive Newsletters, then we will also use your personal data in order to adapt the content of Newsletters to better suit your interests and to provide you with personalized offerings. 
 
Audience Management
 
We create a profile about you by consolidating all the information you provided to us directly or indirectly. This allows us to personalise our interactions with you. We use audience management technologies to ensure the right messages and information reach you at the appropriate moment through the channels you have used previously or expressed a preference for. This includes sending you marketing messages of offers and product. News or addressing you across digital media through ads on ECCO brand platforms. The level of personalisation depends on the consents you have provided to us and the length and nature of our relationship with you.
 
Improve data models
 
We use data science and your profile and personal data to create data models that can help us improve the logic in our analytics activities that give us more insight about your comments and feedback, your interactions, preference and needs in our products and services. We will compare the data model we created using your profile with other similar consumer profiles and categories to further predict and analyse your preference.
 
 
Social Media
ECCO is present on and operates various Social Media Pages on platforms such as Facebook, TikTok and Instagram. We use these to communicate with you and provide you with information related to ECCO, our products and services and promotional updates. We may receive information from you through your comments, shared images, messages, and reactions, which we use to answer or communicate with you. 
If you use a hashtag that includes ECCO, our product names or other information that we search for, we may also use your information to reach out to you, communicate with you and, subject to your consent, use your user generated content on our Website and/or Social Media Pages.
Below you can read more about the types of personal data and the different purposes that we use for processing data on social media:
When visiting our Social Media Pages or when you are engaging with us via social media platforms
We obtain information about you through different social media channels such as Facebook, Instagram, TikTok, Google, etc. when we use these channels for advertising, analytics purposes or to enrich your profile with ECCO. 
 
The personal data we process for this about you include any social media information that is publicly available such as your social media handles, social media interactions and public postings, your “Likes” and other reactions, your social media connections, your photos that are public, or those you send to us by mentioning us or following our social media posts by using “handles” or “hashtags”, and comments or messages you shared with us publicly or privately on social media platforms. 
 
Also, we may be able to obtain information indirectly from social media companies (Facebook, Google, etc.) when we advertise on these platforms. The personal data we process for this include your participation and membership on particular topics and/or groups, your profile settings and preference and your behaviour on different platforms owned by the same company.
When we use your user generated content in marketing of our products
From time to time we invite you to provide your images to us via social media platforms by following specific instructions on the use of hashtags. We will be using the images you provide for our campaign communications. We will obtain rights to your image through a licence agreement in the form of our terms and conditions. 
 
By submitting your images via social media platforms to us, you will agree for us to use your images as described in the licence agreement. The personal data we process for this include information about your social media handle, images, videos, comments, sound recordings and other files provided through the social media platform promoting ECCO and social media interaction and activity.
Advertisement via social media
We use third-party advertising platforms, such as Facebook, TikTok, Google, YouTube, Instagram, etc. to send you messages that are targeted at you, based on your behaviour and browsing pattern, at specific times and locations of these platforms to increase the efficiency of our advertising campaigns. 
 
In order to do this, we share your personal data with our advertising agency partners as well as social media platforms. We use third-party solutions such as Google Analytics and Facebook Business Manager tools to help us do a better job at targeting our campaigns and messages for our consumers. 
 
Social media platforms will attempt to match your profile in their database to determine the optimal time and place (the page you are browsing) to show you an advertisement from ECCO. We also need to analyse necessary information to understand the impact of our campaigns. 
 
If you don’t accept that we track you for this purpose, you will still see ECCO advertisements on social media platforms and other third-party platforms at random. Please also read the privacy notice on the social media platforms to understand how your personal data is used by them for this purpose.
You can learn more about how our advertising partners and social media platforms help us achieve this purpose by visiting their sites:
Google Personalised Advertising: https://support.google.com/adspolicy/answer/143465?hl=en 
Google Advertising Policies: https://support.google.com/adspolicy/answer/6020956 
Facebook Lookalike Audiences: https://www.facebook.com/business/help/164749007013531 
Facebook Custom Audience Terms: https://www.facebook.com/legal/terms/customaudience 
TikTok Advanced Matching Terms: https://ads.tiktok.com/i18n/official/policy/business-products-terms
Pinterest Analytics term: https://help.pinterest.com/en/business/article/pinterest-analytics 
General marketing research, profiling and to tailor or improve our Websites and our service offerings
For the purposes of performing general marketing research, we use all information collected about you, as described in this section. We may also use information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).
 
For the purposes of being able to personalize your website experiences, adapt the content of future Newsletters to better suit to your interests and to provide you with personalized offerings, we may also build profiles and inferences based on the personal data described above in this section and information collected about you through other channels as described in section 1.9 (Profiling for marketing purposes).
 
 
Online Marketing and re-targeting
When entering the ECCO Website and to the extent you have given us your consent to place cookies on your device, we will be using cookies and similar technologies to track your activities on our Website and use your information to target advertising to you across different channels and devices (also known as “cross-context behavioural advertising”). 
Beside cookie technology and information processed by use hereof, we might also process other personal data we have about you for online marketing and re-targeting purposes.
The personal data we process about you for online marketing and re-targeting include information about your e-mail address, data collected through the use of our Websites, Newsletter-tacking data, Facebook profile information, Google account information, information from you concerning demographics, interests and preferences (e.g. gender, date of birth, shoe size, family situation, product preferences etc.), and online and offline transactional data incl. abandoned shopping baskets, returns and customer care interactions and your profile inferred through this information cf. section 1.9 (Profiling for marketing purposes).
 
 
HOW WE SHARE YOUR PERSONAL DATA WITH OTHERS
In order to make our services available to you, provide you with requested services and support and in general to operate our business, we will have to disclose and transfer your personal data to other ECCO Affiliates (meaning companies which are either directly or indirectly owned or controlled by us, under common control or ownership with us, or owns or controls us) and third parties, such as IT suppliers, marketing agencies, logistics service providers, payment service providers etc. 
 
When using service providers and contractors to process your personal data on our behalf (also referred to as “data processors”) we require, that they only process your personal data in accordance with our instructions. We also require that the data processors signs relevant contracts providing sufficient guarantees to implement appropriate technical and organisational measures in such a manner that the data processing will meet the requirements of the applicable data protection regulation and ensures an appropriate protection of your rights.
 
In case we disclose your personal data to third parties, who will not be acting as a data processor under our instructions, but as independent data controllers, then we do our best to ensure that they are trustworthy and have implemented appropriate technical and organisational measure to protect your data.
 
Unfold below sections to read more about how we share your personal data.
 
Categories of Recipients
 
The main categories of potential recipients of your personal data are:
Service Providers acting as data processors
We may share your personal data with our trusted third party service providers, who, on our behalf, operate, maintain, and/or support our IT systems and IT infrastructure, our Websites, manage our payment solutions, perform statistical analysis, sending Newsletters, provide customer support and perform other important services for us. 
Service Providers acting as independent controllers
We may also share your personal data with our trusted third party service providers, who will use your personal data for their own purpose and thus will act as independent data controllers. These third party service providers include logistic service providers, payment service providers and our external auditors.
Third party advertising partners like Facebook, Google and TikTok
We use third party advertising partners to collect information about your use of our Website in order to serve targeted advertising and to measure the performance of our advertising campaigns. The third party partners we use may collect this information using tracking technologies, such as pixels, cookies, APIs and SDKs.
Facebook (Meta): You can read more about how Facebook processes your personal data in their Data Policy at https://www.facebook.com/about/privacy.
 
Google: You can read more about how Google uses information shared with them here: https://policies.google.com/technologies/partner-sites
 
TikTok: You can read more about how TikTok uses information shared with them here:  https://www.tiktok.com/legal/privacy-policy-eea?lang=en.
 
Instagram: You can read more about how Instagram uses information shared with them here:  https://privacycenter.instagram.com/policy.
 
Pinterest: You can read more about how Pinterest uses information shared with them here:  https://policy.pinterest.com/en/privacy-policy.
 
ECCO Sko A/S
We may disclose your personal data to ECCO Sko A/S with its registered address at Industrivej 5, 6261 Bredebro, Denmark and other companies, which are owned or controlled by ECCO Sko A/S or owns or controls ECCO Sko A/S (“ECCO Affiliates”) in order for them to provide us with relevant services. 
 
Other ECCO Affiliates 
If you have created an account with us, then we may disclose your personal data to other companies which are owned or controlled by us in order for the operation of the MY ECCO account, cf. section 1.4 (WHEN HAVING A MY ECCO ACCOUNT). 
 
If you have made a purchase from one of our ECCO Affiliates through our online shop, then transactional data will be disclosed in order for the ECCO Affiliate to comply with relevant accounting and tax regulation etc.   
 
We may also disclose your personal data to other ECCO Affiliates in other situations in order for them to provide us with relevant services. 
 
Legal Successors
A transfer of your personal data to another legal entity may occur as part of a transfer of our business or parts thereof in form of a reorganization, sale of assets, consolidation, merger or similar.
 
Other disclosures
In addition to where you have consented to a disclosure of the personal data or where disclosure is necessary to achieve the purpose(s) for which it was collected, personal data may also be disclosed in special situations, where we have reason to believe that doing so is necessary to identify, contact or bring legal action against anyone damaging, injuring, or interfering (intentionally or unintentionally) with our rights or property, users, or anyone else who could be harmed by such activities, or otherwise where necessary for the establishment, exercise or defence of legal claims.  
 
Transfer of data to third countries
 
The processing of your personal data might imply a transfer of your personal data outside the country you are residing in, which include but is not limited to countries within European Economic Area, UK, the United States, Canada, China, Hong Kong, Macau, Taiwan, Vietnam, Singapore, Thailand, Malaysia, Japan, South Korea, Russia, UAE, Turkey, Indonesia, India, Australia and New Zealand.
 
We do our outmost to require that all recipients of your personal data provide appropriate safeguards to protect your personal data
 
HOW WE RETAIN AND DELETE YOUR DATA
Your personal data will be held by us and kept in a form, which permits identification of you for no longer than is necessary for the purposes for which the personal data is collected and legitimately processed. 
This implies that we will keep and process your personal data as long as we are providing services to you, interacting with you and/or consider having a relationship with you and also keep it afterwards for as long as would be needed for:
the establishment, exercise or defence of potential legal claims and disputes.
compliance with tax, VAT, accounting and other mandatory regulation.
Thereafter, we will within reasonable time either delete your personal data or anonymise it so that it no longer can be used to identify you.  
We will also honor any statutory right you have to request your personal data to be deleted or anonymized. Please refer to SECTION 4 (YOUR RIGHTS AND HOW TO WITHDRAW CONSENTS AND UNSUBSCRIBE).
YOUR RIGHTS AND HOW TO WITHDRAW CONSENTS AND UNSUBSCRIBE
We respect that you according to applicable data protection regulation under certain conditions may have certain rights to object to the processing of your personal data, request from us access to and rectification and/or erasure of your personal data. 
In below sections you can read more about the specific privacy rights you might have. 
We always respect that any consents you have given to process your personal data can be withdrawn at any time. In case you withdraw a consent, we will cease to process your personal data, unless and to the extent the continued processing is permitted or required according to the applicable privacy regulation or other applicable laws and regulations. The withdrawal from your consent will in no event effect the lawfulness of processing based on consent before its withdrawal.
If you refrain from providing required consent, or later withdraw from the consents, it might have as a consequence that you are not able to benefit from the services based on the consent. 
If you want to make use of any of your rights, then please send us your request via the points of contact listed in SECTION 8 (OUR CONTACT DETAILS) or such other mean described below.  
You can unsubscribe from Newsletters by following the instructions in any e-mail or other communication you receive from us. Please provide us with relevant information to take care of your request, including your full name and email address so that we can clearly identify you. We will respond to your request as soon as possible. 
 
 
COMPLAINTS
We do our best to ensure that we protect your personal data, keep you informed about how we process your personal data and comply with the applicable data protection regulation. In case you are not satisfied with the processing and protection of your personal data or the information you have received from us, then we urge you to inform us in order for us to improve. Please also do not hesitate to contact us if you want to make use of your rights. 
Please contact us through the points of contact listed in section 8 (OUR Contact DETAILS). Please also provide us with relevant information to take care of your request, including your full name and email address so that we can identify you. We will respond to your request without undue delay.
 
 
LINKS TO OTHER WEBSITES
We may provide links to third party websites. These linked websites are not under our control, and we therefore cannot accept responsibility or liability for the conduct of third parties linked to our Websites. Before disclosing your personal data on any other website, we advise you to examine the terms and conditions of using that website and its privacy policies. 
 
CHANGES TO THIS PRIVACY POLICY
We reserve the right, at our discretion, to add, modify or remove portions of this Privacy Policy in the future to ensure that the information herein provides relevant and adequate information about our collecting and processing of your personal data. 
 
This Privacy Policy may be supplemented by other information received from us or another ECCO Affiliates and other terms and conditions applicable to this Website or which you have agreed to as part of interacting with us or another ECCO Affiliate. 
You can always find the updated version of our Privacy Policy at ksa.ecco.com   
 
If you have consented to receive Newsletters and other information from us, we will also inform you directly about any updates to this Privacy Policy through e-mail. 
 
OUR CONTACT DETAILS
We welcome your comments and questions. Please contact us at:
 
ECCO Trading Company Ltd
Attn: Customer Service
Building No. 4490, Al Imam Abdullah Bin Saud Bin Abdulaziz Branch Road
Al Shohda District
Riyadh, P.O. Box 13241
Email: customerservice.me@ecco.com
 
 
Last updated: 28th February 2023